Can you put a price on proximity to family? That is, how much would you be willing to give up to live close to family? Can you put a price tag on it? We tried. We’ve been highlighting sales every month with a question around it. When our client closed on an apartment in Manhattan
READ MORE
“You keep using that word. I do not think that means what you think it means.” What exactly does “river view” mean? What does “central air conditioning” mean? How can you build trust when words aren’t always used properly in the real estate market? How does misleading marketing erode the brokerage community and its ability to attract
READ MORE
One Extra Foot of Ceiling Height. What is that worth? Twelve Inches. That’s all. It may seem like a little thing. But it turns out that it can be more valuable than slightly better views. This past month, HRT team member Jonathan “Yoni” Goldstein and I closed on a sale at 10 West End Avenue,
READ MORE
I thought I knew a lot about psychology. But turns out that there’s always more to be learned about humans and our behavior. While my psych minor has been essential to my success in real estate, I’m always shocked at what I missed along the way! You can learn about your own decision making processes
READ MORE
I’d love to say that I always know where the market is going. I don’t. Right now, we’re watching lots of different moving parts: Mortgage rate changes. Stock market volatility. Wars. Inventory constraints. It’s a lot to strain the imagination. BUT…. What I do know is this: Uncertainty always gets in the way. People want
READ MORE
If you’re trying to construct a picture of the quickly changing real estate market, we can help. If you’re a seller, you’re concerned about how mortgage rates impact your potential buyers. If you’re a buyer- you’re worried about how rates will affect your purchasing power. Will the pendulum swing hard towards buyers? That is, will
READ MORE
We’re Marketers. Sometimes we get carried away and get a little melodramatic. Sometimes we overstate in our marketing. River Views! Incredible Ceiling Height! Best Location! You know the drill. But in the case of our recent closing along Riverside Drive, we weren’t exaggerating. The lobby is incredible. The views were extraordinary. The ceiling height was
READ MORE
There is plenty that you could worry about if you’re thinking about buying or selling. But who wants to worry? Don’t answer that. You could fret over War; inflation; a too-strong dollar; supply-chain issues; cost of renovation; a bear market; rising mortgage rates; a weakening economy. Need I go on? How can a buyer or
READ MORE
How Is The Market? This is the evergreen question, isn’t it? The answer completely depends on who is asking it. Why? Because each person thinks of the Real Estate market differently. First-time buyers are thinking of one-bedroom apartments; empty nesters, another; homeowners are thinking about their own property or what they may be trying to
READ MORE
Can you time the real estate market? Does it matter? How can you win anyway? If there is one thing that I’ve learned after twenty years of selling real estate in New York City, it’s this: You Cannot Time The Market. The flip side is the myth that nearly every buyer or seller holds onto
READ MORE