The Value of Buy-Side Agents: Much More Than Zero


This oped was published on November 13, 2023 in at Off The Market. Link here. We have been told that the three most important things in real estate are location, location, and location. But there are two other axioms which arguably supersede, one of which Burnett v National Association of Realtors (NAR), a federal class-action
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(VIDEO) The Most Important Thing In Your Real Estate Search.


Do you know what’s more important than inventory? More important than interest rates? More important than buyer behavior, seller behavior, or the latest article in the New York Times? It’s finding the right home for you. Finding a home that you love. Finding a home that is the foundation for everything you want to do.
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How Bad Is The Market? Umm…It Isn’t. Our Deal Of The Month @ 70 East 10th Street


Conventional wisdom would have you think the following: What did we see when we sold this one bedroom property at 70 East 10th Street? How do you explain the difference in our seller’s experience? First, let me back up. In May 2023, we brought a gorgeous one bedroom to market in Greenwich Village.  Although it had
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Insights From Our Recent Expert Real Estate Panel: What Happens When Mortgage Rates Begin To Fall?


I recently assembled a panel that included Tressa “Melora” Love from Wells Fargo (Mortgage Expert), Gregory Heym of Terra Holdings (Chief Economist of Brown Harris Stevens), and Noah Rosenblatt of Urban Digs (Founder of this incredible real estate data website). The question I posed for the Webinar was: “What Happens When Mortgage Rates Begin To
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(VIDEO) A Game Of Real Estate “Would You Rather”


Would you rather buy now, when the stock market is up, you’re feeling good about your portfolio and assets, and mortgage rates are high? Or would you rather buy later, when rates are down, but your portfolio could be also- and everyone is screaming about the sky falling down? I have no crystal ball. And
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The Myth of Manhattan’s Real Estate Inventory Crisis


We’re pleased to share this month’s INV: The Manhattan Inventory Report with you. The headline: Property supply, as we measure it, has fallen month over month. But there’s an important caveat- our metric of “months of inventory” also includes the pace of sales in its calculation. So, despite there being lower supply, the overall “months of inventory”
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The Right Diagnosis of What Ails The Housing Market, But The Wrong Conclusions About How To Help It Recover.


Let’s set the Table. The Fed has raised its lending rate in an effort to stop runaway inflation. The cost of renting or owning- aka Housing- real estate is nearly 1/3 of the Consumer Price Index. When the Fed raises its rates, mortgage rates tend to rise, too, even if they are not 100% correlated.
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Deal Of The Month: How Much Does Moving Two Blocks Save You?


The saying goes that the top 3 most important things in real estate are Location, Location, and Location. I was just writing about it here. Nowhere is this truer than in New York City. And it’s the most true in Manhattan. Our story this month is yet more proof. We just closed on the sale
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(VIDEO) The 2nd Most Important Thing In Real Estate


What’s the most important thing in real estate? We all know this one! It’s location, right? Yep. But do you know that the second most important thing is? It’s information. What if I told you that your market data was three, or even four months old? Would you still be able to claim that you’re
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(VIDEO) What Happens When Mortgage Rates Double In A Year? Not What You Might Think.


We’re still processing the quarterly report that came out just a couple of weeks ago. I think that the question it’s most clearly answering is this: What happens when mortgage rates double in a year in New York City? The answer is surprising. Watch the video… How New York handles this environment is different than
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Recent Blog Posts

What’s Worth More? Staging or Off-Market Marketing? Our Deal of the Month @ 130 West 30th Street
What is Congestion Pricing Going To Do to Manhattan’s Real Estate Market?
(VIDEO) A Return to Real Estate Health in 2025
The End of Rental Broker Commissions As You Know It. The Beginning of Even-Higher Rents.
The Sometimes Secret to Dealmaking? Waiting. (Our Deal of the Month @ 52 Riverside Drive)
(VIDEO) Don’t Take My Word For It. The NYC Housing Market is Better Than You’ve Heard.
How Much does Overcustomization Cost? (Our Deal of the Month)
A New Way To Save Real $$ on your Prewar Apartment Renovation—by Using Smart Home Systems (and Calling the Electrician)
(VIDEO) The Win-Win Window is Closing
What Happens when Your Agent Becomes an Advisor? Our Deal of the Month: 24 East 82nd

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