Mortgage Math- How To Spend LESS on Your Mortgage Right Now – What No One Is Telling You


The smart money is buying right now. Look at reports like this – they show that the market above $4mm continues to be as strong as ever.  Within the 5 strongest years on record, in fact! However, many people are scared, because of high mortgage rates.  And what might be pushing them higher.  I’ve posted
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Selling To An Insider Could Cost You $150,000


My sellers almost lost $150,000 selling to a neighbor.  I’ll tell you how we helped them avoid that. The Story In late 2019, I met this couple who wanted to sell their home in a cooperative building on the Upper West Side of Manhattan.  Like many, their building has units starting as small as studios,
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The Unintended Consequences Of Higher Loan Limits on “Conforming Loans”


Conforming Loans in Real Estate It begins with the innocuous Federal Housing Financing Agency announcement yesterday as of this writing (link here), which governs Fannie Mae, and Freddie Mac, the government-backed lenders you know.  Currently, the US government agencies of Fannie Mae or Freddie Mac buy mortgage loans from Banks post-closing.  There is a cap
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(VIDEO) Good News for NYC’s Property Inventory Shortage


People think the issue is mortgage rates.  Nope. People think the issue is a recession.  Wrong again. The issue is actually INVENTORY.  There’s not enough good property on the market. All that’s left on the market are properties that either need price reductions (see my other post), or, seemingly, lots of property that needs a
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Time Kills Negotiations & Time On Market Feeds Negotiability


Time Kills Negotiations. Maybe You’ve Heard This One, that time kills negotiations.  Sound familiar? The momentum of real estate deals, and maybe all deals, either builds, or it sputters.  And deals either happen or die based on that momentum.  It’s a rare thing when very lengthy negotiations end up being helpful to successful deals.  I
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What Smart Money Is Doing In Real Estate Today. Inflation, Appreciation, Hard Assets, and Idiots.


Watch What Smart People Do Non-Idiots Who Made Money Whether you like them or not, wealthy people are, by and large, not idiots.  They usually did something right, got a little luck, and made a few dollars. In times like this, it’s worth watching the behavior of people who have accrued wealth, and asking yourself:
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Can You Put A Price on Proximity to Family? We Tried.


Can you put a price on proximity to family? That is, how much would you be willing to give up to live close to family?  Can you put a price tag on it?  We tried. We’ve been highlighting sales every month with a question around it.  When our client closed on an apartment in Manhattan
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Breaking Bad in Real Estate Marketing – Misused Words and Phrases- Our Latest Episode of Finding Home


“You keep using that word. I do not think that means what you think it means.” What exactly does “river view” mean? What does “central air conditioning” mean? How can you build trust when words aren’t always used properly in the real estate market?  How does misleading marketing erode the brokerage community and its ability to attract
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What Is An Extra Foot of Ceiling Height Worth?


One Extra Foot of Ceiling Height.  What is that worth? Twelve Inches.  That’s all.  It may seem like a little thing.  But it turns out that it can be more valuable than slightly better views. This past month, HRT team member Jonathan “Yoni” Goldstein and I closed on a sale at 10 West End Avenue,
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A Little Psychology: Groupthink & The Abilene Paradox in NYC Real Estate Today.


I thought I knew a lot about psychology. But turns out that there’s always more to be learned about humans and our behavior.  While my psych minor has been essential to my success in real estate, I’m always shocked at what I missed along the way! You can learn about your own decision making processes
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Recent Blog Posts

What’s Worth More? Staging or Off-Market Marketing? Our Deal of the Month @ 130 West 30th Street
What is Congestion Pricing Going To Do to Manhattan’s Real Estate Market?
(VIDEO) A Return to Real Estate Health in 2025
The End of Rental Broker Commissions As You Know It. The Beginning of Even-Higher Rents.
The Sometimes Secret to Dealmaking? Waiting. (Our Deal of the Month @ 52 Riverside Drive)
(VIDEO) Don’t Take My Word For It. The NYC Housing Market is Better Than You’ve Heard.
How Much does Overcustomization Cost? (Our Deal of the Month)
A New Way To Save Real $$ on your Prewar Apartment Renovation—by Using Smart Home Systems (and Calling the Electrician)
(VIDEO) The Win-Win Window is Closing
What Happens when Your Agent Becomes an Advisor? Our Deal of the Month: 24 East 82nd

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