People think the issue is mortgage rates. Nope. People think the issue is a recession. Wrong again. The issue is actually INVENTORY. There’s not enough good property on the market. All that’s left on the market are properties that either need price reductions (see my other post), or, seemingly, lots of property that needs a
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Time Kills Negotiations. Maybe You’ve Heard This One, that time kills negotiations. Sound familiar? The momentum of real estate deals, and maybe all deals, either builds, or it sputters. And deals either happen or die based on that momentum. It’s a rare thing when very lengthy negotiations end up being helpful to successful deals. I
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Watch What Smart People Do Non-Idiots Who Made Money Whether you like them or not, wealthy people are, by and large, not idiots. They usually did something right, got a little luck, and made a few dollars. In times like this, it’s worth watching the behavior of people who have accrued wealth, and asking yourself:
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Can you put a price on proximity to family? That is, how much would you be willing to give up to live close to family? Can you put a price tag on it? We tried. We’ve been highlighting sales every month with a question around it. When our client closed on an apartment in Manhattan
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“You keep using that word. I do not think that means what you think it means.” What exactly does “river view” mean? What does “central air conditioning” mean? How can you build trust when words aren’t always used properly in the real estate market? How does misleading marketing erode the brokerage community and its ability to attract
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One Extra Foot of Ceiling Height. What is that worth? Twelve Inches. That’s all. It may seem like a little thing. But it turns out that it can be more valuable than slightly better views. This past month, HRT team member Jonathan “Yoni” Goldstein and I closed on a sale at 10 West End Avenue,
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I thought I knew a lot about psychology. But turns out that there’s always more to be learned about humans and our behavior. While my psych minor has been essential to my success in real estate, I’m always shocked at what I missed along the way! You can learn about your own decision making processes
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I’d love to say that I always know where the market is going. I don’t. Right now, we’re watching lots of different moving parts: Mortgage rate changes. Stock market volatility. Wars. Inventory constraints. It’s a lot to strain the imagination. BUT…. What I do know is this: Uncertainty always gets in the way. People want
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If you’re trying to construct a picture of the quickly changing real estate market, we can help. If you’re a seller, you’re concerned about how mortgage rates impact your potential buyers. If you’re a buyer- you’re worried about how rates will affect your purchasing power. Will the pendulum swing hard towards buyers? That is, will
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We’re Marketers. Sometimes we get carried away and get a little melodramatic. Sometimes we overstate in our marketing. River Views! Incredible Ceiling Height! Best Location! You know the drill. But in the case of our recent closing along Riverside Drive, we weren’t exaggerating. The lobby is incredible. The views were extraordinary. The ceiling height was
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