Thinking About the Real Estate Market in 3D


How to think about what’s going on in New York right now. Mortgage Rates are High We all know this. Yet we’re not thinking in three dimensions. What is its impact across every element of the housing market? Think about it these different situations: The impact of low inventory everywhere? A backstop on price softening.
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An All-Weather Strategy To Win in Today’s Residential Market- Or Any Other.


Do These 5 Things To Win In Today’s Residential Market: When things are BANANAS in today’s market, wouldn’t it be nice to have an all-weather strategy?  Here are five things that you can do regardless of mortgage rate, inventory, pricing levels, the stock market, unemployment, inflation, war, or whatever is worrying you…. Number One: Slow
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(VIDEO) What Terrible Market?


A Few Data Points to Think About 60% of all deals last quarter were ALL CASH (Bloomberg article here) Major Financial Challenges for Commercial Landlords (NY Times article here) Lots of deals happening in the $4-10mm range in Manhattan. Maybe fewer North of $10mm? I’m not seeing that, but okay (link to Forbes article here)
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Deal Of The Month: The Value of Free Common Charges


What is the premium on New Development? We just sold a 1641-square foot unit at One Wall Street. Our buyers are thrilled! It’s seriously one of the nicest new developments I’ve been in, in quite a while. Classic touches, an historic building with a stunning lobby, and an endless list of amenties. They closed for
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Breaking Bad – The Top 5 Most Irritating Things Brokers Do To Each Other


WWTLD I pride myself on having a metaphorical pillow on my couch.  When in doubt, I look at its initials “WWTLD” and ask myself the question it implies: “What would Ted Lasso do?” Would Ted Lasso complain about other real estate agents?  Heck, no, amigo!” So I won’t kvetch, or moan, or whine.  I’ll just
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Deal of The Month: The Cost of Overpricing Over The Last 12 Months


How much does overpricing your home cost you when you sell? It could cost your $800,000.  I’ll explain. This month, we highlight a sale that our team did on West 81st Street, a townhouse that sat on the market for nearly 7 months before finding a buyer- our buyer. The home our buyer fell in
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(VIDEO) The Silent Spring: Manhattan’s 2023 Market Emerges


In Manhattan this Spring, it’s not DDT that can kill you.  It’s uncertainty. For those of you who aren’t familiar with Silent Spring, Rachel Carson’s 1962 book was about the environmental impact of DDT, a chemical that has since been banned. No one is banning uncertainty.  No one could!  Because it’s like a whack-a-mole!  Too
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Is The Listing Season Listing?


Are We Having The Spring Season Anyone Expected? The listing season is upon us.  Spring is supposed to give buyers new inventory to look at, and ultimately buy.  How is that playing out?  Just as we were about to see our busiest listings season hit, we saw a few bumps in the road: Banking Collapses
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Deal of the Month: A Tale of Two Mortgage Rates in 2022


This is a monthly series where we explore a recent deal closed by our team.  We try to take an unconventional look at the sale, and share what we learned from it.  Enjoy! A Great Test Case in 2022. It’s unusual to have such a perfect test case to share with you.  Here, we’ll look
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Do These 5 Things To Win In This Spring’s Housing Market


What Does Winning Look Like? What if you could avoid the time-wasting, drama-filled horror stories? How can you avoid the uncertainty of a changing market? How can you avoid spending weekend after weekend looking at apartments? How can you avoid walking into one more property that is COMPLETELY WRONG? Don’t you want your Real Estate
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Recent Blog Posts

What’s Worth More? Staging or Off-Market Marketing? Our Deal of the Month @ 130 West 30th Street
What is Congestion Pricing Going To Do to Manhattan’s Real Estate Market?
(VIDEO) A Return to Real Estate Health in 2025
The End of Rental Broker Commissions As You Know It. The Beginning of Even-Higher Rents.
The Sometimes Secret to Dealmaking? Waiting. (Our Deal of the Month @ 52 Riverside Drive)
(VIDEO) Don’t Take My Word For It. The NYC Housing Market is Better Than You’ve Heard.
How Much does Overcustomization Cost? (Our Deal of the Month)
A New Way To Save Real $$ on your Prewar Apartment Renovation—by Using Smart Home Systems (and Calling the Electrician)
(VIDEO) The Win-Win Window is Closing
What Happens when Your Agent Becomes an Advisor? Our Deal of the Month: 24 East 82nd

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