What Does Home Mean To You?


It’s the season when so many people are closing on their new homes, painting, and then moving in before the school year. But after searching for months, signing a contract, and then the craziness of the closing process, you might not only invest most of your savings. You might also forget why you did this
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June’s Breakdown of a Deal: 789 West End Avenue


We’ve been a bit numbers-focused lately. Who wouldn’t, when every buyer and seller is? However, this demonstrates that it’s not just numbers, but digging into them to find the opportunities in the market. The A Line 789 West End is a wonderful cooperative building on the corner of 99th Street and West End Avenue. The
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Making Mortgages Work For You, and Not Against you: A Marketing Case Study 


People are obsessed with mortgage rates. It makes sense, of course. You feel like you’re committing to a lifetime of a particular monthly expense.  It can really work to your disadvantage. And that’s what I want to write about here. You can get so blinded—or tempted—by a low mortgage rate, that you actually end up
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Some Thoughts on The 2024 NYC Real Estate Market


I thought 2023 would go down as the most challenging real estate market I had ever seen. But it was also our best year as a team. Then 2024 decided to give 2023 a run for its money. There have been a lot of reasons why people have the impression—or misimpression, as you’ll see—that this
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When Agent Experience is More Important Than Online Data: Our Deal of the Month at 168 East 90th Street


Data is not always reliable. And it’s not always enough. Studying it carefully—and ignoring what’s not helpful—may be the difference between winning and losing your dream home. Our deal of the month was in an Upper East Side cooperative comprised of three buildings, where we have sold about twelve apartments over the last decade. So
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(VIDEO) It’s Not Always a Market Trend, But a Wave


We don’t like to shoot our market videos too far in advance, because the trend lines are not as clear in the real estate market as you might think. In fact, buyers and sellers should treat the market as surfers treat the ocean: You need to ride the waves. These can come in little increments.
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Deal of the Month: When the Third Time (or Agent) Is The Charm


We were delighted to help a family make their move downtown recently. It was a lovely 1600 square foot, three-bedroom, three bath home with one of the largest terraces that you’ll ever see in an apartment. The only problem? A healthy dose of overoptimism before we can on the scene. You see, we were the
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(VIDEO) The Quarterly Report Is Old News


It’s never bad to have a quarterly report. I’m grateful to our chief economist Greg Heym for creating it four times a year. It just doesn’t tell you what’s going on today. You can find the full version of the 1Q24 Manhattan Apartment Report right here: https://media.bhsusa.com/pdf/Manhattan_1Q24_MR.pdf Just don’t misunderstand what you’re seeing. You are
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Deal of the Month: How to Know You’re Getting A Good Deal In the Moment—An Upper West Side Purchaser Story


We thought that the “sell in the suburbs and buy in Manhattan” was THE trade. What if the real deal is even more local? How about: Sell in Brooklyn and buy in Manhattan? Putting all this “trade talk” to the side, how about this: It’s just a good time to buy in Manhattan. And if
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(VIDEO) The One Thing You Need To Know About the Market (and ignore the rest)


I’m sure you’re up to your eyeballs in real estate right now. We do it every day and we’re pretty fed up with the newscycle, too. So what’s the one thing you need to know? The market is VERY, VERY active. It’s about buyers wanting to move forward, and snapping up what they perceive as
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Recent Blog Posts

What’s Worth More? Staging or Off-Market Marketing? Our Deal of the Month @ 130 West 30th Street
What is Congestion Pricing Going To Do to Manhattan’s Real Estate Market?
(VIDEO) A Return to Real Estate Health in 2025
The End of Rental Broker Commissions As You Know It. The Beginning of Even-Higher Rents.
The Sometimes Secret to Dealmaking? Waiting. (Our Deal of the Month @ 52 Riverside Drive)
(VIDEO) Don’t Take My Word For It. The NYC Housing Market is Better Than You’ve Heard.
How Much does Overcustomization Cost? (Our Deal of the Month)
A New Way To Save Real $$ on your Prewar Apartment Renovation—by Using Smart Home Systems (and Calling the Electrician)
(VIDEO) The Win-Win Window is Closing
What Happens when Your Agent Becomes an Advisor? Our Deal of the Month: 24 East 82nd

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