New Development Fairy Dust


A common misperception on the part of sellers is that resale apartments and new development are received in the same way by the marketplace and should be priced the same as new development.  For better or worse, this is almost never the case. I suppose that it’s almost always for the worse, from the perspective
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The 10 Things Between Homebuyers and Their Dream Homes, Today.


As I’ve said in this video and this blog post, I see the current environment as a generational opportunity to buy in NYC.  And yet, there are many buyers very much on the fence right now about buying, even if they have realized, entirely, that it is time for them to move into something new.
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VIDEO: We’ve Always Been The Captains of the Ship


 When it comes to getting my clients to their next home, we are the captains of the ship.  What’s amazing is that in this case, nothing has changed, not one bit, despite the massive shifts in the world and the real estate market.  Buying and selling have always been stressful, and I have to
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A Lack of “Price Discovery” = Summer Deals


Buyers should be out looking for properties now.  The combination of low interest rates and softer real estate prices should be quite alluring!!  The best opportunity in perhaps a GENERATION.  Yet there are many buyers who are sitting on the sidelines. I don’t know that they are contentedly sitting on the sidelines, but they are.   We
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Cities Versus Suburbs- The Battle Royale


I have been connecting my clients to agents all across Vermont, Westchester, the Hamptons, Upstate New York, and Connecticut.  Mostly about buying- 95% about buying. In addition to that, I am also getting updates from other clients that they are buying in all of the same areas above.  Beautiful farms, wooded homes, the gamut. Newspapers
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#NoShlepping – What Buyers Have Tolerated. A Better Buying Experience. The Top Ten Shlep Factors to Eliminate.


Only when you can step away from your normal day, can you ever really take a good, long look at how you are doing things.  And in this time, it has become abundantly clear that the process, the ordeal, the buyers put themselves through- or that they tolerate- is broken.  This is part of my three-part
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The 85% Theory and the Notion of the “Virtual Tour Barbell”


Virtual Tours What Are They.  How in the Hell did we get here?  Customers have gotten very used to seeing property in person, and fumbling through the ramshackle experience of buying property here without thinking much about it.  THAT TIME IS OVER.  Touring properties in person will, in my view, take a backseat, or at
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Brokerage 3.0: What Came Before & What Lies Ahead


I’ve been a real estate agent since 2003.  17+ years later, especially in this moment, I can look back and put my History Major hat on.  Let’s look quickly at what am calling Brokerage 1.0, Brokerage 2.0, and now, what seems obviously to be Brokerage 3.0. Brokerage 1.0 When I started in residential real estate
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An Open Letter To My Homebuyers and Sellers


Please take a look at our video which explains everything in a nutshell. Our aim, every day, whether today or tomorrow, is to provide a clear and compelling vision of your next home. We are reopening the Real Estate market in June and want to give you some clarity about our plans. We are already seeing
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How We Will Live the Same. How We Will Live Differently. Re-Setting the Table in New York City.


We will all read a host of predictions for how the home of the future will look different.  The pandemic may change behavior.  But given that in New York City, you live in 100-year-old homes, and in London they live in 400-year-old homes, and in Jerusalem they live in 1000-year-old homes- I venture to guess
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Recent Blog Posts

What’s Worth More? Staging or Off-Market Marketing? Our Deal of the Month @ 130 West 30th Street
What is Congestion Pricing Going To Do to Manhattan’s Real Estate Market?
(VIDEO) A Return to Real Estate Health in 2025
The End of Rental Broker Commissions As You Know It. The Beginning of Even-Higher Rents.
The Sometimes Secret to Dealmaking? Waiting. (Our Deal of the Month @ 52 Riverside Drive)
(VIDEO) Don’t Take My Word For It. The NYC Housing Market is Better Than You’ve Heard.
How Much does Overcustomization Cost? (Our Deal of the Month)
A New Way To Save Real $$ on your Prewar Apartment Renovation—by Using Smart Home Systems (and Calling the Electrician)
(VIDEO) The Win-Win Window is Closing
What Happens when Your Agent Becomes an Advisor? Our Deal of the Month: 24 East 82nd

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