How Should You Think About the Commission Settlement?


How should you think about what’s going on in the residential real estate world? It’s simple. Get out of your own way, and stay out of your own way. Because you’re going to need someone to help you find a home. Really, the rest is noise. Someone will pay for expert advice, either directly or
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Predictions for the Fall 2024 Housing Market


The summer is nearly over. What do you need to know right now about the real estate market? It’s so exciting I’ll give it to you in bullet points: I’ll lay it all out for you below. Mortgage Rates are falling Need I say more? Rates are at their lowest levels in a year. And
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The New Housing Market


A massive change occurred in most real estate markets across the nation on August 17th, 2024: The seller-pay model of residential real estate is in flux. Technically, nothing has changed in New York City, since the Real Estate Board of New York (REBNY) has not settled its lawsuit. However, everything has changed already. It’s a
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What The House Hunt Is Really About


If you think about it, the time you spend educating yourself about the housing market is part of your pursuit of the American Dream. Because whoever you are, and wherever you live in the United States, there is a high likelihood that your American Dream includes a house.  It’s not just Barbie who has been
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The Curious Thing About The Housing Market Right Now- and why we’re hosting a webinar in the middle of the summer about it (VIDEO)


We were so intrigued by the signs in the real estate market that we decided to bring in an entire panel to discuss it! Join us August 7th at noon with a few hundred others, to discuss the Elite Hacks that buyers at any price point can use to succeed in today’s market. Here’s the
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Deal of The Month: The Fourth Time is the Charm


It’s not just real estate agents, dear readers. Every marketer gets caught up in promoting their big wins. This month, however, we’re proud of navigating this challenging market. Our deal of the month is an example of that, even if it took nearly two years to help our Upper West Side seller find a buyer
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The Water Is Warm This Summer. Hop In…Our July Manhattan Market Update


Seasonality Historically Speaking, these are the seasons of New York City’s real estate market: Spring: (Q1 through most of Q2) The busiest sales season (more inventory, and brisker sales)Summer: (End of Q2 through most of Q3) Rental Season through Labor Day, slower for sales from at least June 15th-September 1stFall: (End of Q3 until Thanksgiving)
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What Does Home Mean To You?


It’s the season when so many people are closing on their new homes, painting, and then moving in before the school year. But after searching for months, signing a contract, and then the craziness of the closing process, you might not only invest most of your savings. You might also forget why you did this
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June’s Breakdown of a Deal: 789 West End Avenue


We’ve been a bit numbers-focused lately. Who wouldn’t, when every buyer and seller is? However, this demonstrates that it’s not just numbers, but digging into them to find the opportunities in the market. The A Line 789 West End is a wonderful cooperative building on the corner of 99th Street and West End Avenue. The
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Making Mortgages Work For You, and Not Against you: A Marketing Case Study 


People are obsessed with mortgage rates. It makes sense, of course. You feel like you’re committing to a lifetime of a particular monthly expense.  It can really work to your disadvantage. And that’s what I want to write about here. You can get so blinded—or tempted—by a low mortgage rate, that you actually end up
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Recent Blog Posts

The End of Rental Broker Commissions As You Know It. The Beginning of Even-Higher Rents.
The Sometimes Secret to Dealmaking? Waiting. (Our Deal of the Month @ 52 Riverside Drive)
(VIDEO) Don’t Take My Word For It. The NYC Housing Market is Better Than You’ve Heard.
How Much does Overcustomization Cost? (Our Deal of the Month)
A New Way To Save Real $$ on your Prewar Apartment Renovation—by Using Smart Home Systems (and Calling the Electrician)
(VIDEO) The Win-Win Window is Closing
What Happens when Your Agent Becomes an Advisor? Our Deal of the Month: 24 East 82nd
The Nothingburger of the Buyer Representation Scandal
The Non-Binary Housing Market
(VIDEO) How Lower Rates Are Already Impacting the NYC Housing Market

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