The Top 5 Little Things to Get Us Back to a Fully Operational Real Estate Market


What are the Top 5 Little Things that will Get Us Back to a Fully Operational Re Market? Well, here they are! Open Houses, and Not Just By Appointment! What’s amazing to me is that despite the headache of scheduling every single showing that’s taken place, there have been more properties in contract in the
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We Have Fully Bounced Back to Pre-COVID Levels. Yahoo!


We’re all in a jubilant mood these days. Masks are coming off.  Restaurants are Fully Opened.  Theatre is Returning.  Concerts are on the Calendar!  And the Real Estate Market has come roaring back.  Here’s a little tune to celebrate:   The market hit the bottom around November 2020.  You can see where I called it
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Home Is Where The Heart Is (VIDEO). And Hearts Are On The Move!


New York is coming back!!  While many buyers are really excited- and that is showing in the numbers- everyone needs to feel safe to move into their next home. They Say, “Home is where the heart is.”  We’re seeing a lot of people ready to put their hearts into new homes. Some folks are still
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Who Won’t Let The Dogs In?


Who Let The Dogs In? It occurred to me very quickly, marketing a listing in a building that doesn’t allow dogs, that something had shifted in the market.  At a time when nearly everyone I know was buying pandemic puppies, these cooperatives that did not allow dogs were not connected to what people need today.
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Why We Don’t Rely (Only) On Quarterly Reports- And Neither Should You


Every quarter… There is a lot of talk about the quarterly reports, such as our glossy 1st quarter report.  These numbers are what make the most noise in the press.  Average sale prices, Median sale prices, aggregate sales volume.  It is fun and interesting, but relying too much on these numbers results in a terrible
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VIDEO: What’s Harder To Get? A Vaccine Appointment, or A Showing Appointment?


I answer this question: What’s easier to get right now- A vaccine appointment, or an appointment to get into a property? In many cases, it is, believe it or not, the former.  So get your shots! But really- how quickly things have changed in the marketplace.  The real estate market has moved away from buyers. 
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What Happens When The Rent (and Sale) Prices are Too Damn Low? Unintended Consequences


The Rent is no longer “Too Damn High.”  This phrase, made famous during the Jimmy McMillan’s humorous mayoral candidacy a few years ago, still has me giggling today.  But not for long.  What if the bar is still too high for some renters or buyers, despite a vastly different landscape from Jimmy McMillan’s epic rant?
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Real Estate Tech Makes Buying Easier. Do Buyers Actually Want That?


Tech has made so many aspects of our lives easier.  Name an industry at random, and see if technology has not enabled a much more efficient experience, if not a better one. I remember when my friend’s father, who was a veterinarian, was reselling dog flea medicine that he’d bought wholesale from the manufacturer.  Overnight,
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VIDEO: Spring Will Be The Big Test as the Market Picks Up…


Every sign points to a healthy market, a real estate market that is picking up!  I’m reminded of my favorite business tag line ever!  “Our Business Stinks!  But it’s picking up!”  Enjoy!
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Let’s Set The Record Straight (The News Got It Mostly Wrong)


Every paper wanted to tell this story about the NYC Housing Market… Chapter One Everyone is fleeing New York!  New York is dead!  There is rampant crime!  The neighborhoods are being overrun by a combination of homelessness and zombies!  And…Everyone will be selling their homes at a firesale discount price! Chapter Two People tried to
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Recent Blog Posts

How Should You Think About the Commission Settlement?
Predictions for the Fall 2024 Housing Market
The New Housing Market
What The House Hunt Is Really About
The Curious Thing About The Housing Market Right Now- and why we’re hosting a webinar in the middle of the summer about it (VIDEO)
Deal of The Month: The Fourth Time is the Charm
The Water Is Warm This Summer. Hop In…Our July Manhattan Market Update
What Does Home Mean To You?
June’s Breakdown of a Deal: 789 West End Avenue
Making Mortgages Work For You, and Not Against you: A Marketing Case Study 

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