Three Myths That May Sabotage Your Real Estate Search in Today’s Market


Buyers and Sellers are Misreading the Signs of Today’s Market As mortgage rates rise and the stock market wobbles, you cannot blame buyers and investors for getting excited.  After all, the last 18 months have been extraordinary for sales volume in Manhattan and across the rest of the United States.  I can imagine that buyers
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(VIDEO) The Last Greatest Real Estate Deal in the United States (Hint: It’s Manhattan)


Friends are complaining that they can’t find a home in any suburbs, that traffic is horrible in lots of different quaint towns, that the post-COVID real estate boom has ruined many sleepy upstate burgs.  Even Brooklyn is at all-time highs…. Not here!! Manhattan is one of the only markets in the United States that is
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(VIDEO) Our Big Win of the Month! “The Search” Goes Upper East Side


New Feature!! Let’s celebrate a recent win for our buyers and sellers.  This month?  Buyers! We go to a couple who started their Upper East Side search before COVID.  Deal One Our first deal thankfully didn’t take flight.  Why thankfully?  Had they not been outbid, they would have been stuck in the middle of a
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What Are You Waiting For? Math of the Month- Mortgage Rates vs Sales Prices


“If the mortgage rates go up, won’t prices go down?” This is the comment that I’m hearing more and more.  In theory, it makes complete sense.  But in practice, it’s more complicated than that.  I’ve been looking for a simple way to communicate what feels like a difficult concept to grasp- that is, what is the
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(VIDEO) Visionary Brokerage Is For Times Like These


We’re hearing it all over, so I’ll ask you, too: Are you worried that there some scary things are creeping around the corner? I’ll spell it out: Rising mortgage rates, Recession, Russia, a pandemic that won’t go away…   We’ve had a really great run of about 18 months of enthusiasm, when it was easy
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The New Waldorf-Astoria Towers – and The Resurgence of Midtown


The Resurgence Not of COVID-19, but of Midtown It seems like a million years ago, but it was last September.  I had been thinking about Midtown and some of the different ways in which it had been more dramatically impacted by COVID-19- and why it would be a boon to the recovery.  Nine months later,
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When You Can’t Let Go of Your Apartment- Or Your Stuff.


We’re All Crazy. It happens with nearly every introduction.  The person that wants me to meet their prospective buyer or seller says, “Scott, I want to warn you, my (friend, colleague, sister, acquaintence) is crazy.”  Let’s face it- Crazy is par for the course in New York.  You have to be a little delusional or
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(VIDEO) Trading Masks for Armor? The Battle For New York Real Estate is On.


After two years of donning masks, and facing the emotional trials and tribulations of COVID-19, its attendant school closures, retail decimation, and office life tumult, New Yorkers face another challenge- The residential Housing Market.   They have traded N95 masks for the armor necessary to endure bidding wars, disappointments, and more. But do buyers really want
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Miami Comes To New York- In The Form of Regulation


Florida seems to be in the news every day. Maybe you had been tracking the latest of Florida Man (an amazing, but retired, twitter account), or are currently tracking the battle between Ron De Santis and Disney World.  More likely, you have been hearing that all of New York has been moving to Miami, Palm
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My First New York City Real Estate Deal


My First Real Estate Deal   The grid of Manhattan atomizes in this corner of Chinatown.  Its alleys and lanes squeeze up against the Bowery and the Manhattan Bridge approach like the crush of bodies against the stage at a sold out rock concert.  I had only a vague idea where I was going- but
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Recent Blog Posts

What’s Worth More? Staging or Off-Market Marketing? Our Deal of the Month @ 130 West 30th Street
What is Congestion Pricing Going To Do to Manhattan’s Real Estate Market?
(VIDEO) A Return to Real Estate Health in 2025
The End of Rental Broker Commissions As You Know It. The Beginning of Even-Higher Rents.
The Sometimes Secret to Dealmaking? Waiting. (Our Deal of the Month @ 52 Riverside Drive)
(VIDEO) Don’t Take My Word For It. The NYC Housing Market is Better Than You’ve Heard.
How Much does Overcustomization Cost? (Our Deal of the Month)
A New Way To Save Real $$ on your Prewar Apartment Renovation—by Using Smart Home Systems (and Calling the Electrician)
(VIDEO) The Win-Win Window is Closing
What Happens when Your Agent Becomes an Advisor? Our Deal of the Month: 24 East 82nd

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