(VIDEO) It’s Eerie How Much We Don’t Know In This Spooky Market. But We Know the Most Important Key To Success- In Any Market.


I’d love to say that I always know where the market is going. I don’t. Right now, we’re watching lots of different moving parts: Mortgage rate changes. Stock market volatility. Wars. Inventory constraints. It’s a lot to strain the imagination. BUT…. What I do know is this:  Uncertainty always gets in the way.  People want
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(VIDEO) The Market Is Under Construction


If you’re trying to construct a picture of the quickly changing real estate market, we can help. If you’re a seller, you’re concerned about how mortgage rates impact your potential buyers.  If you’re a buyer- you’re worried about how rates will affect your purchasing power. Will the pendulum swing hard towards buyers?  That is, will
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How Much Is A Washer/Dryer Worth? Behind The Scenes of a Deal on Riverside Drive


We’re Marketers. Sometimes we get carried away and get a little melodramatic.  Sometimes we overstate in our marketing.  River Views!  Incredible Ceiling Height!  Best Location!  You know the drill. But in the case of our recent closing along Riverside Drive, we weren’t exaggerating.  The lobby is incredible.  The views were extraordinary.  The ceiling height was
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How to Simplify Real Estate Decisions In A Time of Uncertainty: 5 Questions Buyers and Sellers Should Ask Themselves


There is plenty that you could worry about if you’re thinking about buying or selling.  But who wants to worry? Don’t answer that.  You could fret over War; inflation; a too-strong dollar; supply-chain issues; cost of renovation; a bear market; rising mortgage rates; a weakening economy.  Need I go on? How can a buyer or
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The Myth of the Monolithic Real Estate Market – What’s Really Happening In Each Segment


How Is The Market? This is the evergreen question, isn’t it?  The answer completely depends on who is asking it.  Why?  Because each person thinks of the Real Estate market differently. First-time buyers are thinking of one-bedroom apartments; empty nesters, another; homeowners are thinking about their own property or what they may be trying to
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Why Timing The Real Estate Market is Nearly Impossible – And 4 Ways To Win Anyway


Can you time the real estate market?  Does it matter?  How can you win anyway? If there is one thing that I’ve learned after twenty years of selling real estate in New York City, it’s this:  You Cannot Time The Market. The flip side is the myth that nearly every buyer or seller holds onto
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Surprising Inventory Shortage = Surprised Buyers (CHECK OUT OUR INVENTORY REPORT)


Surprising Inventory Shortage = Surprised Buyers Let’s take a look at the Brown Harris Stevens August 2022 Manhattan Residential Inventory Report! Perhaps you think that it’s a buyer’s market!  Everything is on sale! Prices are dropping!  Woo-hoo!  I’m going to get a screaming deal! NOT SO FAST. What we’re seeing is a much less dire picture. 
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(VIDEO) How to Avoid Buyer PTSD


It’s Hard Enough To Find a Home That You Love.  Want to Avoid Buyer PTSD? Even if you weren’t the market last year, maybe you just heard how crazy it was. Bidding wars left and right… People paying over asking price… Deals falling apart last minute… Your Mind Starts Playing Tricks On You You ask
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(VIDEO) Good News About Mortgage Rates- They’re Lower Than You Think


What if mortgage rates aren’t as bad as you think they are? What if rates went down last week?  What if you can borrow at rates far lower than what you’re hearing about in the news? What if the newspapers have it all wrong? Well, the trend is up, but the fears may be overblown. 
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Scott on Good Morning America(!) and Why Everyone’s Talking About Rentals


It’s Always Nice To Get on Good Morning America I can’t say that every week.  I couldn’t say that ever before!  So I’ll say again: It’s nice to get on GMA (I show up around 1:26 on the piece, fyi)!  Last week, I was speaking to the GMA Crew, including Erielle Reshef, about what can
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Recent Blog Posts

What’s Worth More? Staging or Off-Market Marketing? Our Deal of the Month @ 130 West 30th Street
What is Congestion Pricing Going To Do to Manhattan’s Real Estate Market?
(VIDEO) A Return to Real Estate Health in 2025
The End of Rental Broker Commissions As You Know It. The Beginning of Even-Higher Rents.
The Sometimes Secret to Dealmaking? Waiting. (Our Deal of the Month @ 52 Riverside Drive)
(VIDEO) Don’t Take My Word For It. The NYC Housing Market is Better Than You’ve Heard.
How Much does Overcustomization Cost? (Our Deal of the Month)
A New Way To Save Real $$ on your Prewar Apartment Renovation—by Using Smart Home Systems (and Calling the Electrician)
(VIDEO) The Win-Win Window is Closing
What Happens when Your Agent Becomes an Advisor? Our Deal of the Month: 24 East 82nd

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